Post by account_disabled on Feb 14, 2024 11:33:56 GMT
Aconverted customers this might take the form of an onboarding workflow that guides them through getting set up with your product or service. Meanwhile you can target current customers whose engagement has dropped with content to reignite their interest like the email campaign below. Automated email campaign by Aillea targeting inactive customers Source . Collect the right data Marketing automation isnt about simply running campaigns on a larger scale. Instead it should ensure you only send messages to those they are relevant to. And for this you need the right information about the individuals making up your audience.
You can start building up a picture of each contact in the lead capture Mali Email List stage through questions on your signup form. What you need to know will vary depending on your business. Ask yourself what traits influence your customers needs and motivations. For example in a BC context demographics are often an important factor whereas in BB marketing the company profile like its size and sector is more relevant. You should continue collecting customer insights as they interact with your company. This behavioral data such as what content users engage with and any purchases they make offers valuable clues about a customers interests. With the information you gather you can use list segmentation to group contacts by shared qualities and create different automated journeys tailored to them. Bonus Brevo gives you ready segments to use to save you time.
Set up lead scoring Contact behavior can also give an idea of their level of interest in your company. Knowing this will help you determine where they are in the sales funnel so you can better target your automated campaigns. the need for guesswork. This involves giving different actions a numerical value depending on how important they are in showing a customers interest. Actions could be anything from viewing a blog post to attending a webinar to visiting your pricing page. Then using automation.
You can start building up a picture of each contact in the lead capture Mali Email List stage through questions on your signup form. What you need to know will vary depending on your business. Ask yourself what traits influence your customers needs and motivations. For example in a BC context demographics are often an important factor whereas in BB marketing the company profile like its size and sector is more relevant. You should continue collecting customer insights as they interact with your company. This behavioral data such as what content users engage with and any purchases they make offers valuable clues about a customers interests. With the information you gather you can use list segmentation to group contacts by shared qualities and create different automated journeys tailored to them. Bonus Brevo gives you ready segments to use to save you time.
Set up lead scoring Contact behavior can also give an idea of their level of interest in your company. Knowing this will help you determine where they are in the sales funnel so you can better target your automated campaigns. the need for guesswork. This involves giving different actions a numerical value depending on how important they are in showing a customers interest. Actions could be anything from viewing a blog post to attending a webinar to visiting your pricing page. Then using automation.