Post by account_disabled on Mar 10, 2024 6:23:40 GMT
The thing as too much conflict. As we saw with Turing Pharmaceuticals and Peeple company reputations can be irreversibly damaged when the brand itself is the source of conflict. An element of unexpectedness is a key ingredient for massive press coverage. Theres an old saying in journalism When a dog bites a man that is not news because it happens so often. But if a man bites a dog that is news. From a CEO paying all employees salaries to a major retailer closing on the busiest shopping day of the year to a seasoned TV host announcing the wrong beauty pageant winner all of the stories we analyzed were surprising in some way.
Surprising stories attract initial attention and then ignite others to share it. This Europe Cell Phone Number List crucial element of newsworthiness also plays a role in making content go viral. A quick positive reaction when the brand isnt controlling the story may help boost the beneficial impact of media coverage. A carefully orchestrated PR stunt allows a company to plan for the potential press reaction but whats a brand to do when it unexpectedly ends up in the news While this may sound like a bureaucratic companys worst nightmare nimble brands can cash in on the attention with a quick goodspirited reaction. Roman Originals masterfully newsjacked a story about itself by doing just that. debate over the dress color and updated its homepage to showcase TheDress.
Soon after a white and gold version of the dress was put up for auction with the proceeds donated to charity. Had Roman Originals spent too much time planning a response it may have missed out while the story was still relevant in the news cycle. Key takeaways While most brands will never achieve this level of media coverage the instances above teach pertinent lessons about what makes a story catch fire in the media A PR win for a littleknown brand doesnt necessarily require.
Surprising stories attract initial attention and then ignite others to share it. This Europe Cell Phone Number List crucial element of newsworthiness also plays a role in making content go viral. A quick positive reaction when the brand isnt controlling the story may help boost the beneficial impact of media coverage. A carefully orchestrated PR stunt allows a company to plan for the potential press reaction but whats a brand to do when it unexpectedly ends up in the news While this may sound like a bureaucratic companys worst nightmare nimble brands can cash in on the attention with a quick goodspirited reaction. Roman Originals masterfully newsjacked a story about itself by doing just that. debate over the dress color and updated its homepage to showcase TheDress.
Soon after a white and gold version of the dress was put up for auction with the proceeds donated to charity. Had Roman Originals spent too much time planning a response it may have missed out while the story was still relevant in the news cycle. Key takeaways While most brands will never achieve this level of media coverage the instances above teach pertinent lessons about what makes a story catch fire in the media A PR win for a littleknown brand doesnt necessarily require.